Love her or hate her, no one puts things quite like Ann Coulter.
Reagan didn’t beat Carter by calling him a “radical,” a “socialist,” a “Kenyan colonialist” or a “fake Christian.” Part of being smart enough to be president is being smart enough to know how to win. Presidential candidates: Leave the name-calling to professionals.
He didn’t do it by running as a Christian warrior, though he was certainly a Christian. He didn’t prattle about contraception and stay-at-home mothers. And to the best of my recollection, Reagan never proposed colonizing the moon.
Reagan beat the odds and took out an incumbent by waging a charm campaign to win over independents, moderates and undecideds.