Why You Crave Junk Food

Why is it easier to reach for the Snickers instead of the apple?

Brain imaging scans showed that the area of your brain involved with reward is activated when your glucose levels drop, signaling your body to go out and find food. At the same time, the part of the brain that controls emotions and desires turns off. “Your body needs to feed itself, but the prefrontal cortex loses the ability to put on the brakes,” explains study author Rajita Sinha, Ph.D. “If this happens, you have little ability to control yourself when looking at high-calorie food, even if you know you should eat broccoli instead.”

Read more via Why You Shouldn’t Grocery Shop When You’re Hungry | Mens Health News.

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