The Impact Equation

I had at chance to do a review of an advance copy of The Impact Equation by Chris Brogan and Julien Smith. I’ve been following both of them and learning from their experiences on the Internet.

This is the book I wished I’d had when the Internet was young. It’s not that they give all the answers, but they help you to ask the right questions. It’s going to be a great guide as I work to re-invent a web presence and take a bit of a different approach with the writing and consulting that I do.

Julian and Chris give great practical advice and insight that will help you strategically promote your message. The Impact Equation will stay on my desk because I know I’ll need to reference it and read it again.

The book is available for pre-order on Amazon.

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