Looking at EngageDCs list of Obamas “best and brightest,” a common trend emerges: Obama hired technologists, not politicians, to work on the digital and technology teams.
Read more via 4 Reasons Why Obamas Digital Effort Was a Success.
Absolutely true. The Obama campaign kicked butt with regard to social media. They outspent and outworked the Romney campaign by something like 10 to 1.
To win in the future, Republicans will have to get this. I’m pretty sure the consultant class just doesn’t yet.