Each August since 1998, Beloit College has released the Beloit College Mindset List, providing a look at the cultural touchstones that shape the lives of students entering college this fall. The creation of Beloit’s former Public Affairs Director Ron Nief and Keefer Professor of the Humanities Tom McBride, authors of The Mindset Lists of American History: From Typewriters to Text Messages, What Ten Generations of Americans Think Is Normal John Wiley and Sons, it was originally created as a reminder to faculty to be aware of dated references. It quickly became an internationally monitored catalog of the changing worldview of each new college generation. Mindset List websites at themindsetlist.com and Beloit.edu, as well as the Mediasite webcast and their Facebook page receive more than a million visits annually.
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