This is the book I wished I’d had when the Internet was young. It’s not that they give all the answers, but they help you to ask the right questions. It’s going to be a great guide as I work to re-invent a web presence and take a bit of a different approach with the writing and consulting that I do.
Julian and Chris give great practical advice and insight that will help you strategically promote your message. The Impact Equation will stay on my desk because I know I’ll need to reference it and read it again.
The book is available for pre-order on Amazon.